Summary: This course provides an overview of the essential skills and knowledge required to implement a comprehensive resource development program with special emphasis on personal solicitation. It includes development structure, techniques and strategy and operational underpinnings necessary to be successful.
Who should attend: This track is a survival kit for those who are new to fundraising, those who want to broaden their knowledge of development, and for organizations that are beginning a foundation or development program.
Note: The AHP Madison Institute is comprised of six program tracks. Although each track is independent of the others, it is recommended that you enroll in them according to their numbered sequence.
Overview
• Introduction to Health Care Philanthropy (U.S. and Canada)
• Development Structures
• The Case for Support in Health Care
Prospect and Donor Constituencies
• Individuals
• Corporations and Foundations
• Prospect Identification, Research, and Cultivation
• The Psychology of Giving
Keeping People and Procedures Healthy
• Fundamentals of Tax Law (U.S. and Canada)
• Roles and Responsibilities for Staff and Volunteer Leadership
• Planning and Budgeting
Fundraising Tool Kit
• Direct Mail
• Family and Tribute Giving
• Recognition and Donor Clubs
• Special Events
• Major Gifts and Personal Solicitation
• Corporate and Foundation Solicitation
• Capital Campaigns
• Planned Giving (U.S. and Canada)
Return to AHP Madison Institute main page.
View other tracks:
Annual Giving
Major Gifts
Capital Campaigns
Planned Giving
Fundraising Management