Summary: This course is a comprehensive journey through major gift development, from concept to the practical application of knowledge for cultivation and solicitation strategies.
Who should attend: Track participants will benefit most if they have at least five years of experience in fundraising or have completed the Fundamentals of Resource Development and/or Annual Giving programs.
Special Note: Because of the popularity, the AHP Madison Institute offers two major gift tracks. Each track will be limited to 50 participants, and both tracks will have the identical curriculum. AHP reserves the right to assign you to a particular track.
Overview
• What is a Major Gift?
• Create a Long-term Vision for Your Major Gift Program
• Setting Revenue Goals and Evaluating Your Program
Create Your Case
• Importance and Elements of the Case Statement
• The Impact of Branding and Positioning
Effective Leadership
• Role of the Chief Development Officer
• Role of the Institution’s CEO
• Volunteer Leadership Roles and Responsibilities
Donor Cultivation System/Moves Management
• Research Your Potential
• Prospect Qualification
• Managing Prospects
Solicitation Techniques/Training
• Getting the Appointment
• Making the Ask
• Closing the Gift
Stewardship
• Donor Recognition
• Renewal and Upgrading
• Personalized Stewardship
Return to AHP Madison main page.
View other tracks:
Fundamentals of Resource Development
Annual Giving
Capital Campaigns
Planned Giving
Fundraising Management