Summary: When your organization commits to a capital campaign, the goal is public, the volunteers are community leaders, and the need is urgent and compelling. This course is designed and presented by seasoned professionals who will guide you in understanding and implementing all aspects of a capital campaign.
Who should attend: Whether you hold a staff/administrative position, are a board member or key volunteer with an organization that is either in or contemplating a capital campaign, this track is for you.
Overview
This course covers capital campaign elements in chronological order from determining your readiness, establishing timelines and procedures, discovering what motivates donors, how to make the ‘ask’, and engaging volunteers and staff to reach your greatest potential possible. You will work through all strategic components of a campaign, from inception of the "big idea" to the celebration that marks the achievement of the campaign goal and the effective stewardship of those who participate in your success.
The course emphasizes the evaluation of each participant's own situation, and facilitates experiential learning through a series of workshops, group interaction, personal assessment, and team exercises.
Key Pillars
The course curriculum is based on the four key pillars of a campaign:
• Case
• Leadership
• Probable Donors
• Plan
You also will discover how a campaign can enhance your current fundraising program and advance your future potential. Further, we will explore and address
“mid-course correction” action needed to reenergize stalled campaign programs.
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View other tracks:
Fundamentals of Resource Development
Annual Giving
Major Gifts
Planned Giving
Fundraising Management