Summary: This course is a comprehensive account of annual giving strategies,
tools, skills, approaches for specific constituencies, and other keys to success.
Learn new skills, gather ideas, and be inspired as expert faculty and classmates
share proven ideas that you can use on the job to increase your fundraising revenue and to grow a loyal donor base through a comprehensive annual giving program. Walk away with tools you can use immediately at your organization to build your annual plan.
Who should attend: This track is for individuals who want to increase their expertise in annual giving, who have two or more years of fundraising experience,
or who have completed the Fundamentals of Resource Development program or a comparable introductory offering.
Special Note—Because of this program's popularity, the AHP Madison Institute offers two annual giving tracks. Each track will be limited to 50 participants, and both tracks will have the identical curriculum. AHP reserves the right to assign you to a particular track.
Creating and Implementing a Successful Annual Giving Program
- Elements of a Comprehensive Program
- Annual Giving Critical Success Factors
- Planning, Managing, and Evaluating Annual Giving
- Annual Giving Metrics
Annual Giving Strategies and Tools
- Direct Response Solicitation
- Donor Clubs
- Support Groups and Community Organizations
- Special Events
- Commemorative Giving
- ePhilanthropy/the Internet
- Person-to-person Solicitation
Annual Giving and Key Constituencies
- Boards and Other Leadership
- Medical Staff Solicitation
- Employee Campaigns
- Grateful Patient Programs
Annual Giving Skills
- Fundraising Copy and Graphics
- Donor Relations and Communication
- Application of Annual Giving Skills
Integrating Annual, Major, and Planned Giving Programs
- Strategies for Coordinating Annual, Major and Planned Gift Solicitation
- Culture of Philanthropy
Return to AHP Madison Institute main page.
View other tracks:
Fundamentals of Resource Development
Major Gifts
Capital Campaigns
Planned Giving
Fundraising Management